Capability Building
Talk with us to find out how one of our training programmes can help you put new capabilities in place and strengthen the knowledge, skill sets and confidence of your people:
Marketing Transformation (LeapTM)
The world’s most successful marketing organisations maintain a steady focus on creating preference-driving customer value. By licensing the Leap™ “Think-Plan-Do” ecosystem you can help your marketing team end the vicious cycle of chasing competitors and embrace a more strategic, empathetic and customer-led approach that leads to stronger brand advocacy and more sustained commercial success.
Brand & Deliver Academies TM
For the next generation of CMOs. The most successful marketers focus on creating preference-driving value. That’s the philosophy behind our marketing excellence experiential learning courses. They are specifically designed to help up-and-coming marketing leaders attain new strategic focus, make better marketing decisions and implement new and enhanced value propositions that drive differentiation, customer preference and sustained commercial success.
Creative Problem-Solving
A practical, highly immersive course for marketing and product people who want to take their creative problem-solving skills to the next level. The course teaches them a step-by-step method for uncovering rich human insight, defining the real underlying “customer task” and crafting compelling, out-of-the-box propositions to drive customer excitement and engagement.
Right-to-MarketTM Governance
90% of strategies fail due to poor execution. Our Right-to-Market™ Governance framework helps companies get it right the first time by defining clear roles, responsibilities and a process that ensures initiatives are strategically aligned and customer-driven, and are executed at speed without putting the customer experience at risk.
Holistic Brand Governance
The LeapQ brand governance model goes beyond identity, communications and tonality. We start by working with you to explore and identify the emotions that will most effectively drive brand differentiation and loyalty among your core target. From there we define a holistic sensory palette and set of governance principles to ensure all products, services, interactions, experiences and environments illicit those intended emotions.
Ready to connect?
We’d be delighted to have an obligation-free discussion with you to gain an initial understanding of your business challenges or ambitions, and then arrange a meeting to continue that conversation.
