Fields of PlayTM methodology
Unleash new growth
opportunities you may
never have considered
It’s hardly surprising
that the quest for new growth is at the top of most C-suite’s strategic priorities. But in most mature product or service categories, a focus on incremental initiatives and enhancements typically only yields a fraction of a company’s growth potential —
and are easily copied. Even the best conceived, initially highly effective ‘more for more’ upsell strategies will run out of steam as customers begin to realise they only need so much of a good thing.
Explore and assess transformative growth opportunities with greater strategic focus, clarity and certainty.
Most successful transformative growth programmes require both a mindset shift as well as a shift in commercial ambitions: from ‘category share’ to ‘customer share’.
Research shows conclusively that the most effective means of achieving faster, more substantive growth is to identify new ways to meet the unmet ‘category-adjacent’ needs of your existing customer base. But where to begin?
Our proprietary Fields of PlayTM methodology is designed to help you explore and evaluate alternative growth opportunities in 16 expanded fields of play — each defined by universal human motivations. To identify the most relevant and plausible fields for more detailed evaluation, we consider as context your high-level purpose as an organisation, internal capabilities, current perceptions of your brand, and customer trust and advocacy.
We then work with you to assess specific commercial opportunities based on incremental revenue and profit potential, contemplating alternative business-models and build/partner/buy scenarios.
Fields of PlayTM Compass
Each of our 16 Fields of Play is defined by a human motivation. Through our proprietary methodology, we’ll help you evaluate the commercial potential and strategic appropriateness of each field and explore how best to create new value and commercialise the most appropriate field to achieve a greater share of customer.
Subhra Das
Group Chief Commercial & Digital Officer
Lebara Mobile Group
“As an organisation, we always had enormous empathy for our ‘global citizens’ target but it was through LeapQ’s Field of Play methodology that we were able to channel that enthusiasm into an inspiring purpose that would allow us to reimagine and expand the role Lebara could play in their lives — as well as uncover new opportunities for commercial growth.
By focusing on our target’s very strong motivation to “Achieve”, we were quickly able to shift our telco-centric mindset and identify commercial partners to help us define and launch multiple new value propositions aimed at helping customers make progress toward their ambitions more quickly and easily.
Ready to connect?
We’d be delighted to have an obligation-free discussion with you to gain an initial understanding of your business challenges or ambitions, and then arrange a meeting to continue that conversation.
