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Leap EcosystemTM

Create a win-win by
adopting our strategic
marketing ecosystem
It’s no wonder
the battle between Marketing and Finance rages on when you consider this: 80% of CFO’s say they would reduce investment in high-NPV activities like R&B and marketing to achieve short-term earnings targets.*
Though multiple research studies prove that pursuing long-term strategies focused on value creation deliver significantly higher revenue growth and shareholder earnings, making a convincing case to Finance remains a challenge in most organisations.
So how can LeapTM ensure the win-win?
The Leap Ecosystem is designed to facilitate a transformational shift in thinking on both sides of the table about what’s really required for companies to deliver shareholder returns in the short, medium and long term.
LeapTM is ideal for marketers looking to build a common marketing methodology across multiples markets, for global organisations, or for forward-thinking independent brands.
leap Quotient

Explore our strategic marketing ecosystem

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Get to know LeapTM

A complete end-to-end strategic planning and implementation system that aligns business, brand and culture

Reframes and clarifies how investing in preference-driving value for customers contributes to improved shareholder value
Designed to help companies focus resources on activities that will create the greatest value for customers, and find efficiencies where perceptions of value are not impacted
Translates the world’s most respected marketing and brand thinking into a set of practical, how-to tools, frameworks and processes
Forces an “eyes wide open” approach that includes a robust assessment of internal capabilities and executional risks
Delivered by the LeapQ team via highly engaging professional facilitation, or fully licensable
snezana-glusac

Snežana Glusac

Director, Strategy Support Global Brand Management
Telenor Group
“LeapQ’s holistic “ecosystem” thinking and their very practical, hands-on approach to implementation allowed our business units to embrace a more strategic, consistent and customer-led approach that not only strengthened our brands but moved market share.
It can be challenging for “Group Marketing” departments to prove their value to local markets but with the continued support of LeapQ we have had a sustained positive impact.  They continue to be our most trusted and valued partner.”

Ready to connect?

We’d be delighted to have an obligation-free discussion with you to gain an initial understanding of your business challenges or ambitions, and then arrange a meeting to continue that conversation.
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Game-Changing Framework

By Jacek Zieba
B2C Strategic Planning Manager
T-Mobile Poland

“I truly enjoyed the three days we spent together – what an inspiring course! Your framework was a game-changer: crisp, intuitive, and incredibly effective. I’ve sat through more strategy courses than I can count (courtesy of my BA, MA, and MBA), but this one really stood out as the best I’ve ever taken, really!

I’ve already started reflecting on how to apply what I learned and can’t wait to see how it enhances our work. I have no doubt the team and I will be referencing this experience for a long time.”

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More clarity, more focus, more impact

By Daniel Zamzow
B2B Customer Value Management
Deutsche Telekom Europe

“More clarity, more focus, more impact… that’s why we hired LeapQ to help 6 of our national operating companies sharpen their brand positions, prioritise growth opportunities, identify new commercial propositions, and define their marketing roadmaps.

In every case their facilitated approach successfully engaged our local teams, and their Leap methodology ensured an efficient and effective process and consistently high-quality outputs.

And since each of the engagements started with internal capabilities assessments, the markets were able to develop their strategies and plans with their eyes wide open to the internal gaps that would need to be addressed to ensure success.

All in all LeapQ’s collaborative approach has left our local teams with a legacy of improved marketing know-how and the confidence to be able to do it on their own next time.  

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Not Your typical Strategy Process

By Petra Novotná
Head of Brand Strategy & Marketing Communication
Slovak Telekom

“When we first hired LeapQ, I expected just another strategy development process, but their engagement was absolutely holistic and transformational.

In our organisation, “doing what’s right for the customer” has often been difficult because of the pressure to deliver immediate commercial and financial results.  The Leap methodology helped our internal stakeholders get clear on what it really takes to build brand preference and sustain a healthy business over time.

Before getting into strategy, the LeapQ team used their LQE assessment to help us reflect on our internal capabilities and have honest conversations with our most senior leaders on what we needed to change to strengthen our Number 1 position.

From there, LeapQ engaged our entire marketing team in a series of well designed and inspiring workshops to prioritise our growth opportunities, clarify our profitable position and define a compelling narrative for our brand and business.  

They worked closely with our product and service leads to develop a short-list of bold, market-leading value propositions to anchor our commercial roadmap.  And to help us live more confidently into our brand story, LeapQ worked with our communications team and our advertising agency to define a set of customer promises aimed at differentiating our brand and strengthening customer trust.

Their Leap system even helped us cascade our strategy organisation-wide through the creation of guiding principles to align internal decision-making at all levels of the organisation.

Through it all, the LeapQ team helped ensure our Group Marketing team’s full buy-in and support at every step.

Overall, I have only positive things to say about our cooperation with LeapQ.  I personally learned so much and it’s one of the best professional experiences I’ve ever had.”

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Building a Global Brand Locally

By Harry Koninis
VP Marketing Growth
Deutsche Telekom Europe

“Being the most valuable European brand doesn’t mean we have a ‘one size fits all’ strategy. Depending on the market, our position ranges from undisputed market leader to category challenger, requiring us to adapt our global positioning to fit local needs and context.

With their extensive experience working with international service brands and using their holistic Leap methodology, the LeapQ team helped our local marketing teams embrace our global strategy, maximise its relevance locally, and turn it into a commercial platform for growth.  

Always great to work with, their approach not only effectively engages local teams, it actually energises and excites them creating a real sense of ownership at the local level.”

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We Needed a Purpose 2.0

By Subhra Das
Group Chief Commercial & Digital Officer
Lebara Mobile Group

“In thinking about how to reposition Lebara, our strategic partners at LeapQ helped us realise we needed to reposition our core target first.  

Increasingly “migrants” had become a derogatory term to describe an extraordinarily resolute and resourceful group of 250 million individuals worldwide who are driven to achieve a brighter future for themselves and their loved ones.

As an organisation, we always had enormous empathy for these “global citizens” but it was through the strategic work led by LeapQ that we were able to channel that enthusiasm into an inspiring purpose that would allow us to reimagine and expand the role Lebara could play in their lives — as well as open up new opportunities for commercial growth.

I think I speak for everyone in our organisation when I say that we are incredibly proud of the noble purpose LeapQ helped us define:

“For those Global Citizens who are brave enough to make a fresh start, we remove barriers and limits that stand in the way of them going further faster.”

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Learning From the Best

By Andreas Laukenmann
Chief Commercial Officer
Vodafone Germany

“Leap Quotient Evaluator has given us a fresh perspective on our business and what we need to do to ensure we continue to be successful into the future.

In stepping into my new role as CCO for our Consumer Business Unit, the LQE assessment was valuable in helping my team and I establish our mandate and priorities for the next two years.  The self-assessment workshop was especially useful as it provided an efficient, structured way for us to review all aspects of our business.  In reviewing our value creation capabilities in comparison to the practices of some of the world’s leading companies, we learned a lot about both the opportunities and challenges we face.

Overall, the process was very efficient from our perspective and the LeapQ team were able to gain a very deep and insightful understanding of our business in a very short period of time.

I would highly recommend Leap Quotient Evaluator to other business leaders who are looking to take their businesses to the next level of success.”

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Getting Back on Track Fast

By Andrii Hidulian
Managing Director, Fairo
Raiffeisen Bank International

“We engaged LeapQ to help us diagnose the barriers that were getting in the way of us maximising the success of our business.

Their Leap Quotient EvaluatorTM assessment delivered an honest, structured and accurate insight into the most important factors impacting our marketplace performance, and a prioritised action plan to help get us back on track.

Many of their recommendations have already been implemented and the rest are key priorities on our roadmap.”

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Business-Brand Alignment
Culture Alignment

Acting with Strategic Integrity

By Thanos Falagas
Marketing, CRM and Channel Management Director
OTE Group

“As Peter Drucker once said, “Culture eats strategy for breakfast.”

A well-aligned company culture is essential to the successful deployment of strategy. 

To help us live into our strategy more consistently and with more conviction, the experts at LeapQ worked closely with us to define a set of clear, meaningful and precise behaviours that would create real clarity for our people.

We created a few sharp Guiding Principles that ensure we act with strategic integrity across our B2B organisation, and that we stay relentlessly focused on our most important stakeholder: our customers.”

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Leading Edge Theory x Harsh Reality

By Chris Robbins
CEO
Tele2 Estonia

“Customer-centricity is such a strong strategy, and so differentiating, that you can walk up to your competition, tell them exactly what you’re going to do, and there’s not a damn thing they can or will do about it.  That’s the definition of a sustainable competitive advantage!

The LeapQ team know more about customer-centricity than any other consultancy I’ve run across.  I’ve relied on them in several different roles throughout my career because their Leap strategic marketing system and their facilitated approach delivers consistent results.  The brand strategies they’ve helped define not only make sense for the different businesses I’ve worked in, they’re also always practicable and executable — something that’s usually missing when talking about “brand” or “customer experience”.  Very cool working with a team that knows both the leading-edge theory, plus the harsh reality of how to execute.”

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Marketing Excellence Academies

Challenging Senior Marketers to Think in New Ways

By Nezha Pedersen
Senior Innovation Leader
TDC Erhverv

“The team from LeapQ led us on an experiential learning journey that was as inspiring and thought-provoking as it was practical. It enabled us to gain the kind of hands-on experience that gave us the confidence to walk away and take on our strategic marketing planning and implementation process for real.”

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Imparting Wisdom, Without Ever Imposing it

By Oliver von Gagern
Chief Strategy Officer
Telenor Norway

“What makes LeapQ different is their rare ability to engage practically anyone, unleash each individual’s potential to contribute to defining solutions, and ensure a group’s buy-in along the way. In the process, they manage to impart all of their significant wisdom and experience without ever imposing it. Their approach is always well structured, yet creative at the same time. It’s no wonder they’ve become such a valued partner to so many of our business units. Personally, I’m a big fan.”

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Learning by Doing, with a Fantastic Partner

By Alma Dautbegovic
Head of Customer Centricity
Canal Digital Nordics

“Working with LeapQ has been an absolute delight. Their Leap methodology, expert facilitation and coaching enabled us to define our strategy for ourselves, create innovative new propositions and ensure the buy-in of stakeholders across our four markets. And we learned so much along the way. They’ve been a fantastic partner for us.”

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Mission: Best Employer Brand

By Brad Byblow
Chief HR Officer
Telenor Bulgaria

“We have an ambitious goal of becoming the best employer in Bulgaria. That’s why we called on LeapQ to help us.

Through their facilitated approach they helped us build a sustainable and enabling foundation to acquire, keep and grow the right talent. Their approach and effort ensured we were clear on whom we wanted to target, had deep insight about their needs, developed a winning employee brand platform and value proposition to engage them, and we had the enablers in place inside our company to successfully execute and deliver on our promise.

All this was completed while staying aligned with our company’s long-term strategic direction and with our external brand platform. And now it’s full steam ahead thanks to LeapQ!”

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Brand Story
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Culture Alignment

Giving Us the Confidence to Reinvent Ourselves

By Marc Lange
Group Strategy & Transformation Director
Entain

“As an ambitious global betting and gaming company we asked LeapQ to help us define a credible purpose to reflect our vision and all of the positive work we are doing to change our industry for the better.

Through an entirely virtual process, the LeapQ team effectively engaged 20 of our most senior leaders.  Their expert facilitation skills and use of rich picture visualisation techniques fostered open, honest discussions and the alignment and confidence we needed to take our inspiring purpose and narrative to our employees, to our partners, to the investment community and critically to industry regulators.”

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Winning Against Global Giants

By Søren Pedersen
Partner
Wilke A/S

“Wilke are a comparatively small independent Danish market research and insights company with an ambition to expand its reach beyond Scandinavia, where we are best known.

We have successfully collaborated with LeapQ on two major pan-European market segmentation pitches — winning both against the global giants of our industry.

We are delighted to continue to be working with LeapQ.  Their focus on how our research will be used to identify and prioritise growth opportunities, and drive innovation and value creation have helped us further enhance our deliverables.  Last but not least, they are genuinely nice people to work with too.”

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Creative Problem-Solving

They Pushed Us Out of Our Comfort Zone

By Ines Estrin
Marketing Director
Tele2 Estonia

“To become recognised as the most customer-centric company in Estonia, we knew we would need to understand our customers better and find new ways to identify their deeper emotional needs.

That’s when we called on the team at LeapQ.

They pushed us out of our ultra-rational comfort zone.  Their Insight Framework and Emotional Root Tapping methodology gave us a new way to think about customers and inspired us to come up with ideas we would never have considered.

Thanks again LeapQ for your continued support on our marketing transformation journey!”

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Looking From the Outside In

By Jakub Petřina
Chief Marketing and Product Officer
Air Bank

“Air Bank launched with a clear, single-minded purpose: to establish a bank that customers could actually like.  We’ve had tremendous success by remaining ruthlessly committed to this purpose. It has made us very successful, earning us both the admiration of customers and numerous international accolades.

That being said, we are always looking to improve and ensure our success continues.  That’s why we decided to commission a Leap Quotient Evaluator assessment of our brand and business.  Amazingly, in a very short period and with little demand on our time and resources, the LeapQ team was able to get a very deep and insightful understanding of our business.

The resulting LQE report gave us sharp “outside-in” insight on our business practices and our ability to create preference-driving customer value, and it gave us a prioritised action plan to get us ready for our next wave of growth.  We’ve used the report as a key input to kick off our strategic planning process and as inspiration to create a new vision for our future.”

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Shaping Future Success

By Mladen Mitić
VP, B2B EU Growth
Deutsche Telekom Europe

“At a Natco level, Leap Quotient Evaluator has given our local leadership teams new and invaluable insight into their internal capabilities, enabling them to anticipate and proactively reduce potential execution risks.  Further, the prioritised action plans they’ve received as part of the LQE reports are helping them hone their strategies, strengthen their brands and improve their commercial results.

Amazingly we are seeing that the LQE scores our local Natcos have received are directly correlated to their commercial performance – our best performing Natcos have the highest scores and the Natcos which are struggling received the lowest scores.

In summary, I have personally found LQE to an exceptional performance-boosting tool that is giving our European operations a real competitive advantage.”

At a Deutsche Telekom Group level, LQE is especially useful in allowing us to understand where we need to invest to better support our local operations.”

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Getting Jobs To Be Done… Done

By István Iski
VP B2B SMB Growth
Deutsche Telekom Europe

“To ride the digitalisation growth wave and credibly live into our position as the digitalisation partner for small and medium businesses, our Hungarian team needed to define and launch a few tangible and thoughtfully considered value propositions.

With the help of LeapQ, we realised that “digitalisation” as a business aim alone was neither well defined nor well understood in the Hungarian market.

To engage customers more effectively, we needed to take a step back and focus on their broader, business “jobs to be done” — like improving productivity in the new hybrid working environment or making sure their businesses are better prepared to operate in today’s more uncertain macro-economic circumstances.

LeapQ showed us how to use storytelling to explore and understand these emerging and pressing business needs.  Once we got clear on those, our value proposition concepts practically invented themselves, becoming the central pillars for our annual marketing and sales activities.

We continue to count on LeapQ as a highly competent partner to our business. Their collaborative approach and extensive B2B and telecoms experience have delivered a lot of value to us over the years.”

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Making Real Change Happen

By Paweł Lewandowski
Marketing Strategy & G2M Senior Lead
T-Mobile Poland

“Most strategic consultants stop at strategy.  Not LeapQ.

Their holistic Leap methodology showed us how to anticipate and proactively address the internal challenges we would likely face in moving from strategy to execution.  

They pushed us to define a set of clear and specific internal guiding principles to align all our people and ensure how we go to market will always support our brand story — from how we develop new value propositions, to service design, to customer experience.

Their approach really shifted our thinking, which was the first big step we needed to take to make real change happen.”

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Marketing Mindset Goes Global

By Goran Markovic
Chief Commercial Officer
Telenor Bulgaria

“The team at LeapQ have helped transform the way we do marketing across the Telenor Group.

Through their thought leadership, their experiential master class academies and their work in supporting of our business units in actually defining their strategies and plans, they’ve entrenched a “marketing mindset” across our organisation that goes way beyond the marketing function.”

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Seeing the Big Picture and Painting It

By Snežana Glusac
Director of Strategy Development
Telenor Group

“When it came to transforming the way our business units across Europe and Asia do marketing, the team from LeapQ not only helped us see the big picture, they helped us paint it.

LeapQ’s holistic “ecosystem” thinking and their very practical, hands-on approach to implementation allowed our business units to embrace a more strategic, consistent and customer-led approach that not only strengthened our brands but moved market share.

It can be challenging for “Group Marketing” departments to prove their value to local markets but with the continued support of LeapQ we have had a sustained positive impact.  They continue to be our most trusted and valued partner.”

Telenor-Client-Story-Logo
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Fresh Perspectives

By Andreas Laukenmann
Chief Commercial Officer
Vodafone Germany

“Leap Quotient Evaluator has given us a fresh perspective on our business and what we need to do to ensure we continue to be successful into the future.

In stepping into my new role as CCO for our Consumer Business Unit, the LQE assessment was valuable in helping my team and I establish our mandate and priorities for the next two years.  The self-assessment workshop was especially useful as it provided an efficient, structured way for us to review all aspects of our business.  In reviewing our value creation capabilities in comparison to the practices of some of the world’s leading companies, we learned a lot about both the opportunities and challenges we face.

Overall, the process was very efficient from our perspective and the LeapQ team were able to gain a very deep and insightful understanding of our business in a very short period of time.

I would highly recommend Leap Quotient Evaluator to other business leaders who are looking to take their businesses to the next level of success.”

Vodafone-Client-Story-Logo