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Terms and conditions

Introduction

  1. These terms and conditions shall govern your use of our website.
    1. By using our website, you accept these terms and conditions in full; accordingly, if you disagree with these terms and conditions or any part of these terms and conditions, you must not use our website.
    2. Our website uses cookies; by using our website or agreeing to these terms and conditions, you consent to our use of cookies in accordance with the terms of our Privacy Policy and Cookies Policy.

 

Copyright notice

  1. Copyright (c) 2024 LeapQ Limited.
    1. Subject to the express provisions of these terms and conditions:
      1. we, together with our licensors, own and control all the copyright and other intellectual property rights in our website and the material on our website; and
      2. all the copyright and other intellectual property rights in our website and the material on our website are reserved.

 

Licence to use website

  1. You may:
    1. view pages from our website in a web browser;
    2. download pages from our website for caching in a web browser;
    3. print pages from our website;
    4. stream audio and video files from our website; and
    5. download press resources if you’re a member of the media. Subject to the other provisions of these terms and conditions.
  1. You must not download any material from our website or save any such material to your computer.
    1. Unless you own or control the relevant rights in the material, you must not:
      1. republish material from our website (including republication on another website);
      2. sell, rent or sub-license material from our website;
      3. show any material from our website in public;
      4. exploit material from our website for a commercial purpose; or
      5. redistribute material from our website.
  1. We reserve the right to restrict access to areas of our website, or indeed our whole website, at our discretion; you must not circumvent or bypass, or attempt to circumvent or bypass, any access restriction measures on our website.
    Acceptable use

 

Acceptable use

  1. You must not:
    1. use our website in any way or take any action that causes, or may cause, damage to the website or impairment of the performance, availability or accessibility of the website;
    2. use our website in any way that is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity;
    3. use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software;
    4. conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent;
    5. access or otherwise interact with our website using any robot, spider or other automated means, except for the purpose of search engine indexing; or
    6. violate the directives set out in the robots.txt file for our website.
  1. You must not use data collected from our website to contact individuals, companies or other persons or entities.
  1. You must ensure that all the information you supply to us through our website, or in relation to our website, is true, accurate, current, complete and non-misleading.

 

Your content: licence

  1. In these terms and conditions, “your content” means all works and materials (including without limitation text, graphics, images, audio material, video material, audio-visual material, scripts, software and files) that you submit to us or our website for storage or publication on, processing by, or transmission via, our website.
  1. You grant to us a worldwide, irrevocable, non-exclusive, royalty-free licence to use, reproduce, store, adapt, publish, translate and distribute your content in any existing or future media.
  1. Without prejudice to our other rights under these terms and conditions, if you breach any provision of these terms and conditions in any way, or if we reasonably suspect that you have breached these terms and conditions in any way, we may delete, unpublish or edit any or all of your content.

 

Your content: rules

  1. You warrant and represent that your content will comply with these terms and conditions.
  1. Your content must not be illegal or unlawful, must not infringe any person’s legal rights, and must not be capable of giving rise to legal action against any person (in each case in any jurisdiction and under any applicable law).
  1. Your content, and the use of your content by us in accordance with these terms and conditions, must not:
    1. be libellous or maliciously false;
    2. be obscene or indecent;
    3. infringe any copyright, moral right, database right, trade mark right, design right, right in passing off, or other intellectual property right;
    4. infringe any right of confidence, right of privacy or right under data protection legislation;
    5. constitute negligent advice or contain any negligent statement;
    6. constitute an incitement to commit a crime, instructions for the commission of a crime or the promotion of criminal activity;
    7. be in contempt of any court, or in breach of any court order;
    8. be in breach of racial or religious hatred or discrimination legislation;
    9. be blasphemous;
    10. be in breach of official secrets legislation;
    11. be in breach of any contractual obligation owed to any person;
    12. be untrue, false, inaccurate or misleading;
    13. consist of or contain any instructions, advice or other information which may be acted upon and could, if acted upon, cause illness, injury or death, or any other loss or damage;
    14. constitute spam;
    15. be offensive, deceptive, fraudulent, threatening, abusive, harassing, anti-social, menacing, hateful, discriminatory or inflammatory; or
    16. cause annoyance, inconvenience or needless anxiety to any person.

 

Limited warranties

  1. We do not warrant or represent:
    1. the completeness or accuracy of the information published on our website;
    2. that the material on the website is up to date; or
    3. that the website or any service on the website will remain available.
  1. We reserve the right to discontinue or alter any or all of our website services, and to stop publishing our website, at any time in our sole discretion without notice or explanation; and save to the extent expressly provided otherwise in these terms and conditions, you will not be entitled to any compensation or other payment upon the discontinuance or alteration of any website services, or if we stop publishing the website.
  1. We exclude all representations and warranties relating to the subject matter of these terms and conditions, our website and the use of our website.

 

Limitations and exclusions of liability

  1. Nothing in these terms and conditions will:
    1. limit or exclude any liability for death or personal injury resulting from negligence;
    2. limit or exclude any liability for fraud or fraudulent misrepresentation;
    3. limit any liabilities in any way that is not permitted under applicable law; or
    4. exclude any liabilities that may not be excluded under applicable law.
  1. The limitations and exclusions of liability set out in this section and elsewhere in these terms and conditions govern all liabilities arising under these terms and conditions or relating to the subject matter of these terms and conditions, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty, except to the extent expressly provided otherwise in these terms and conditions.
  1. To the extent that our website and the information and services on our website are provided free of charge, we will not be liable for any loss or damage of any nature.
  1. We will not be liable to you in respect of any losses arising out of any event or events beyond our reasonable control.
  1. We will not be liable to you in respect of any business losses, including (without limitation) loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill.
  1. We will not be liable to you in respect of any loss or corruption of any data, database or software.
  1. We will not be liable to you in respect of any special, indirect or consequential loss or damage.
  1. You accept that we have an interest in limiting the personal liability of our officers and employees and, having regard to that interest, you acknowledge that we are a limited liability entity; you agree that you will not bring any claim personally against our officers or employees in respect of any losses you suffer in connection with the website or these terms and conditions (this will not, of course, limit or exclude the liability of the limited liability entity itself for the acts and omissions of our officers and employees).

 

Breaches of these terms and conditions

  1. Without prejudice to our other rights under these terms and conditions, if you breach these terms and conditions in any way, or if we reasonably suspect that you have breached these terms and conditions in any way, we may:
    1. send you one or more formal warnings;
    2. temporarily suspend your access to our website;
    3. permanently prohibit you from accessing our website;
    4. block computers using your IP address from accessing our website;
    5. contact any or all of your internet service providers and request that they block your access to our website;
    6. commence legal action against you, whether for breach of contract or otherwise.
  1. Where we suspend or prohibit or block your access to our website or a part of our website, you must not take any action to circumvent such suspension or prohibition or blocking.

 

Variation

  1. We may revise these terms and conditions from time to time.
  1. The revised terms and conditions shall apply to the use of our website from the date of publication of the revised terms and conditions on the website, and you hereby waive any right you may otherwise have to be notified of, or to consent to, revisions of these terms and conditions.

 

Assignment

  1. You hereby agree that we may assign, transfer, sub-contract or otherwise deal with our rights and/or obligations under these terms and conditions.
  1. You may not without our prior written consent assign, transfer, sub-contract or otherwise deal with any of your rights and/or obligations under these terms and conditions.

 

Severability

  1. If a provision of these terms and conditions is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect.
  1. If any unlawful and/or unenforceable provision of these terms and conditions would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.

 

Third party rights

  1. A contract under these terms and conditions is for our benefit and your benefit, and is not intended to benefit or be enforceable by any third party.
  1. The exercise of the parties’ rights under a contract under these terms and conditions is not subject to the consent of any third party.

 

Entire agreement

  1. These terms and conditions, together with Privacy Policy and Cookies Policy, shall constitute the entire agreement between you and us in relation to your use of our website and shall supersede all previous agreements between you and us in relation to your use of our website.

 

Law and jurisdiction

  1. These terms and conditions shall be governed by and construed in accordance with English law.
  1. Any disputes relating to these terms and conditions shall be subject to the exclusive jurisdiction of the courts of England.

 

© LeapQ Limited. All rights reserved. Registered in England and Wales No. 11759890
Registered office: Unit T13, 125 Mortlake High Street, London, UK SW14 8SN.

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We’d be delighted to have an obligation-free discussion with you to gain an initial understanding of your business challenges or ambitions, and then arrange a meeting to continue that conversation.
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Game-Changing Framework

By Jacek Zieba
B2C Strategic Planning Manager
T-Mobile Poland

“I truly enjoyed the three days we spent together – what an inspiring course! Your framework was a game-changer: crisp, intuitive, and incredibly effective. I’ve sat through more strategy courses than I can count (courtesy of my BA, MA, and MBA), but this one really stood out as the best I’ve ever taken, really!

I’ve already started reflecting on how to apply what I learned and can’t wait to see how it enhances our work. I have no doubt the team and I will be referencing this experience for a long time.”

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More clarity, more focus, more impact

By Daniel Zamzow
B2B Customer Value Management
Deutsche Telekom Europe

“More clarity, more focus, more impact… that’s why we hired LeapQ to help 6 of our national operating companies sharpen their brand positions, prioritise growth opportunities, identify new commercial propositions, and define their marketing roadmaps.

In every case their facilitated approach successfully engaged our local teams, and their Leap methodology ensured an efficient and effective process and consistently high-quality outputs.

And since each of the engagements started with internal capabilities assessments, the markets were able to develop their strategies and plans with their eyes wide open to the internal gaps that would need to be addressed to ensure success.

All in all LeapQ’s collaborative approach has left our local teams with a legacy of improved marketing know-how and the confidence to be able to do it on their own next time.  

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Not Your typical Strategy Process

By Petra Novotná
Head of Brand Strategy & Marketing Communication
Slovak Telekom

“When we first hired LeapQ, I expected just another strategy development process, but their engagement was absolutely holistic and transformational.

In our organisation, “doing what’s right for the customer” has often been difficult because of the pressure to deliver immediate commercial and financial results.  The Leap methodology helped our internal stakeholders get clear on what it really takes to build brand preference and sustain a healthy business over time.

Before getting into strategy, the LeapQ team used their LQE assessment to help us reflect on our internal capabilities and have honest conversations with our most senior leaders on what we needed to change to strengthen our Number 1 position.

From there, LeapQ engaged our entire marketing team in a series of well designed and inspiring workshops to prioritise our growth opportunities, clarify our profitable position and define a compelling narrative for our brand and business.  

They worked closely with our product and service leads to develop a short-list of bold, market-leading value propositions to anchor our commercial roadmap.  And to help us live more confidently into our brand story, LeapQ worked with our communications team and our advertising agency to define a set of customer promises aimed at differentiating our brand and strengthening customer trust.

Their Leap system even helped us cascade our strategy organisation-wide through the creation of guiding principles to align internal decision-making at all levels of the organisation.

Through it all, the LeapQ team helped ensure our Group Marketing team’s full buy-in and support at every step.

Overall, I have only positive things to say about our cooperation with LeapQ.  I personally learned so much and it’s one of the best professional experiences I’ve ever had.”

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Building a Global Brand Locally

By Harry Koninis
VP Marketing Growth
Deutsche Telekom Europe

“Being the most valuable European brand doesn’t mean we have a ‘one size fits all’ strategy. Depending on the market, our position ranges from undisputed market leader to category challenger, requiring us to adapt our global positioning to fit local needs and context.

With their extensive experience working with international service brands and using their holistic Leap methodology, the LeapQ team helped our local marketing teams embrace our global strategy, maximise its relevance locally, and turn it into a commercial platform for growth.  

Always great to work with, their approach not only effectively engages local teams, it actually energises and excites them creating a real sense of ownership at the local level.”

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We Needed a Purpose 2.0

By Subhra Das
Group Chief Commercial & Digital Officer
Lebara Mobile Group

“In thinking about how to reposition Lebara, our strategic partners at LeapQ helped us realise we needed to reposition our core target first.  

Increasingly “migrants” had become a derogatory term to describe an extraordinarily resolute and resourceful group of 250 million individuals worldwide who are driven to achieve a brighter future for themselves and their loved ones.

As an organisation, we always had enormous empathy for these “global citizens” but it was through the strategic work led by LeapQ that we were able to channel that enthusiasm into an inspiring purpose that would allow us to reimagine and expand the role Lebara could play in their lives — as well as open up new opportunities for commercial growth.

I think I speak for everyone in our organisation when I say that we are incredibly proud of the noble purpose LeapQ helped us define:

“For those Global Citizens who are brave enough to make a fresh start, we remove barriers and limits that stand in the way of them going further faster.”

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Learning From the Best

By Andreas Laukenmann
Chief Commercial Officer
Vodafone Germany

“Leap Quotient Evaluator has given us a fresh perspective on our business and what we need to do to ensure we continue to be successful into the future.

In stepping into my new role as CCO for our Consumer Business Unit, the LQE assessment was valuable in helping my team and I establish our mandate and priorities for the next two years.  The self-assessment workshop was especially useful as it provided an efficient, structured way for us to review all aspects of our business.  In reviewing our value creation capabilities in comparison to the practices of some of the world’s leading companies, we learned a lot about both the opportunities and challenges we face.

Overall, the process was very efficient from our perspective and the LeapQ team were able to gain a very deep and insightful understanding of our business in a very short period of time.

I would highly recommend Leap Quotient Evaluator to other business leaders who are looking to take their businesses to the next level of success.”

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Getting Back on Track Fast

By Andrii Hidulian
Managing Director, Fairo
Raiffeisen Bank International

“We engaged LeapQ to help us diagnose the barriers that were getting in the way of us maximising the success of our business.

Their Leap Quotient EvaluatorTM assessment delivered an honest, structured and accurate insight into the most important factors impacting our marketplace performance, and a prioritised action plan to help get us back on track.

Many of their recommendations have already been implemented and the rest are key priorities on our roadmap.”

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Acting with Strategic Integrity

By Thanos Falagas
Marketing, CRM and Channel Management Director
OTE Group

“As Peter Drucker once said, “Culture eats strategy for breakfast.”

A well-aligned company culture is essential to the successful deployment of strategy. 

To help us live into our strategy more consistently and with more conviction, the experts at LeapQ worked closely with us to define a set of clear, meaningful and precise behaviours that would create real clarity for our people.

We created a few sharp Guiding Principles that ensure we act with strategic integrity across our B2B organisation, and that we stay relentlessly focused on our most important stakeholder: our customers.”

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Leading Edge Theory x Harsh Reality

By Chris Robbins
CEO
Tele2 Estonia

“Customer-centricity is such a strong strategy, and so differentiating, that you can walk up to your competition, tell them exactly what you’re going to do, and there’s not a damn thing they can or will do about it.  That’s the definition of a sustainable competitive advantage!

The LeapQ team know more about customer-centricity than any other consultancy I’ve run across.  I’ve relied on them in several different roles throughout my career because their Leap strategic marketing system and their facilitated approach delivers consistent results.  The brand strategies they’ve helped define not only make sense for the different businesses I’ve worked in, they’re also always practicable and executable — something that’s usually missing when talking about “brand” or “customer experience”.  Very cool working with a team that knows both the leading-edge theory, plus the harsh reality of how to execute.”

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Challenging Senior Marketers to Think in New Ways

By Nezha Pedersen
Senior Innovation Leader
TDC Erhverv

“The team from LeapQ led us on an experiential learning journey that was as inspiring and thought-provoking as it was practical. It enabled us to gain the kind of hands-on experience that gave us the confidence to walk away and take on our strategic marketing planning and implementation process for real.”

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Imparting Wisdom, Without Ever Imposing it

By Oliver von Gagern
Chief Strategy Officer
Telenor Norway

“What makes LeapQ different is their rare ability to engage practically anyone, unleash each individual’s potential to contribute to defining solutions, and ensure a group’s buy-in along the way. In the process, they manage to impart all of their significant wisdom and experience without ever imposing it. Their approach is always well structured, yet creative at the same time. It’s no wonder they’ve become such a valued partner to so many of our business units. Personally, I’m a big fan.”

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Learning by Doing, with a Fantastic Partner

By Alma Dautbegovic
Head of Customer Centricity
Canal Digital Nordics

“Working with LeapQ has been an absolute delight. Their Leap methodology, expert facilitation and coaching enabled us to define our strategy for ourselves, create innovative new propositions and ensure the buy-in of stakeholders across our four markets. And we learned so much along the way. They’ve been a fantastic partner for us.”

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Mission: Best Employer Brand

By Brad Byblow
Chief HR Officer
Telenor Bulgaria

“We have an ambitious goal of becoming the best employer in Bulgaria. That’s why we called on LeapQ to help us.

Through their facilitated approach they helped us build a sustainable and enabling foundation to acquire, keep and grow the right talent. Their approach and effort ensured we were clear on whom we wanted to target, had deep insight about their needs, developed a winning employee brand platform and value proposition to engage them, and we had the enablers in place inside our company to successfully execute and deliver on our promise.

All this was completed while staying aligned with our company’s long-term strategic direction and with our external brand platform. And now it’s full steam ahead thanks to LeapQ!”

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Giving Us the Confidence to Reinvent Ourselves

By Marc Lange
Group Strategy & Transformation Director
Entain

“As an ambitious global betting and gaming company we asked LeapQ to help us define a credible purpose to reflect our vision and all of the positive work we are doing to change our industry for the better.

Through an entirely virtual process, the LeapQ team effectively engaged 20 of our most senior leaders.  Their expert facilitation skills and use of rich picture visualisation techniques fostered open, honest discussions and the alignment and confidence we needed to take our inspiring purpose and narrative to our employees, to our partners, to the investment community and critically to industry regulators.”

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Winning Against Global Giants

By Søren Pedersen
Partner
Wilke A/S

“Wilke are a comparatively small independent Danish market research and insights company with an ambition to expand its reach beyond Scandinavia, where we are best known.

We have successfully collaborated with LeapQ on two major pan-European market segmentation pitches — winning both against the global giants of our industry.

We are delighted to continue to be working with LeapQ.  Their focus on how our research will be used to identify and prioritise growth opportunities, and drive innovation and value creation have helped us further enhance our deliverables.  Last but not least, they are genuinely nice people to work with too.”

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They Pushed Us Out of Our Comfort Zone

By Ines Estrin
Marketing Director
Tele2 Estonia

“To become recognised as the most customer-centric company in Estonia, we knew we would need to understand our customers better and find new ways to identify their deeper emotional needs.

That’s when we called on the team at LeapQ.

They pushed us out of our ultra-rational comfort zone.  Their Insight Framework and Emotional Root Tapping methodology gave us a new way to think about customers and inspired us to come up with ideas we would never have considered.

Thanks again LeapQ for your continued support on our marketing transformation journey!”

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Looking From the Outside In

By Jakub Petřina
Chief Marketing and Product Officer
Air Bank

“Air Bank launched with a clear, single-minded purpose: to establish a bank that customers could actually like.  We’ve had tremendous success by remaining ruthlessly committed to this purpose. It has made us very successful, earning us both the admiration of customers and numerous international accolades.

That being said, we are always looking to improve and ensure our success continues.  That’s why we decided to commission a Leap Quotient Evaluator assessment of our brand and business.  Amazingly, in a very short period and with little demand on our time and resources, the LeapQ team was able to get a very deep and insightful understanding of our business.

The resulting LQE report gave us sharp “outside-in” insight on our business practices and our ability to create preference-driving customer value, and it gave us a prioritised action plan to get us ready for our next wave of growth.  We’ve used the report as a key input to kick off our strategic planning process and as inspiration to create a new vision for our future.”

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Shaping Future Success

By Mladen Mitić
VP, B2B EU Growth
Deutsche Telekom Europe

“At a Natco level, Leap Quotient Evaluator has given our local leadership teams new and invaluable insight into their internal capabilities, enabling them to anticipate and proactively reduce potential execution risks.  Further, the prioritised action plans they’ve received as part of the LQE reports are helping them hone their strategies, strengthen their brands and improve their commercial results.

Amazingly we are seeing that the LQE scores our local Natcos have received are directly correlated to their commercial performance – our best performing Natcos have the highest scores and the Natcos which are struggling received the lowest scores.

In summary, I have personally found LQE to an exceptional performance-boosting tool that is giving our European operations a real competitive advantage.”

At a Deutsche Telekom Group level, LQE is especially useful in allowing us to understand where we need to invest to better support our local operations.”

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Getting Jobs To Be Done… Done

By István Iski
VP B2B SMB Growth
Deutsche Telekom Europe

“To ride the digitalisation growth wave and credibly live into our position as the digitalisation partner for small and medium businesses, our Hungarian team needed to define and launch a few tangible and thoughtfully considered value propositions.

With the help of LeapQ, we realised that “digitalisation” as a business aim alone was neither well defined nor well understood in the Hungarian market.

To engage customers more effectively, we needed to take a step back and focus on their broader, business “jobs to be done” — like improving productivity in the new hybrid working environment or making sure their businesses are better prepared to operate in today’s more uncertain macro-economic circumstances.

LeapQ showed us how to use storytelling to explore and understand these emerging and pressing business needs.  Once we got clear on those, our value proposition concepts practically invented themselves, becoming the central pillars for our annual marketing and sales activities.

We continue to count on LeapQ as a highly competent partner to our business. Their collaborative approach and extensive B2B and telecoms experience have delivered a lot of value to us over the years.”

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Making Real Change Happen

By Paweł Lewandowski
Marketing Strategy & G2M Senior Lead
T-Mobile Poland

“Most strategic consultants stop at strategy.  Not LeapQ.

Their holistic Leap methodology showed us how to anticipate and proactively address the internal challenges we would likely face in moving from strategy to execution.  

They pushed us to define a set of clear and specific internal guiding principles to align all our people and ensure how we go to market will always support our brand story — from how we develop new value propositions, to service design, to customer experience.

Their approach really shifted our thinking, which was the first big step we needed to take to make real change happen.”

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Marketing Mindset Goes Global

By Goran Markovic
Chief Commercial Officer
Telenor Bulgaria

“The team at LeapQ have helped transform the way we do marketing across the Telenor Group.

Through their thought leadership, their experiential master class academies and their work in supporting of our business units in actually defining their strategies and plans, they’ve entrenched a “marketing mindset” across our organisation that goes way beyond the marketing function.”

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Seeing the Big Picture and Painting It

By Snežana Glusac
Director of Strategy Development
Telenor Group

“When it came to transforming the way our business units across Europe and Asia do marketing, the team from LeapQ not only helped us see the big picture, they helped us paint it.

LeapQ’s holistic “ecosystem” thinking and their very practical, hands-on approach to implementation allowed our business units to embrace a more strategic, consistent and customer-led approach that not only strengthened our brands but moved market share.

It can be challenging for “Group Marketing” departments to prove their value to local markets but with the continued support of LeapQ we have had a sustained positive impact.  They continue to be our most trusted and valued partner.”

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Fresh Perspectives

By Andreas Laukenmann
Chief Commercial Officer
Vodafone Germany

“Leap Quotient Evaluator has given us a fresh perspective on our business and what we need to do to ensure we continue to be successful into the future.

In stepping into my new role as CCO for our Consumer Business Unit, the LQE assessment was valuable in helping my team and I establish our mandate and priorities for the next two years.  The self-assessment workshop was especially useful as it provided an efficient, structured way for us to review all aspects of our business.  In reviewing our value creation capabilities in comparison to the practices of some of the world’s leading companies, we learned a lot about both the opportunities and challenges we face.

Overall, the process was very efficient from our perspective and the LeapQ team were able to gain a very deep and insightful understanding of our business in a very short period of time.

I would highly recommend Leap Quotient Evaluator to other business leaders who are looking to take their businesses to the next level of success.”

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